How Amazon Search Really Works

This post takes a deep dive into how Amazon’s search engine works. We’ll touch on information-theory concepts, and aim to use as little technical jargon as possible. If it’s all a bit much, skip to the end to read the summary of takeaways to help you choose and optimize keywords for your book.

Note: ‘keyword’ in this post refers to the seven keywords authors can enter into KDP, or the keywords publishers send to Amazon in their ONIX files. ‘Keywords’ covers both single terms and key phrases (multiple terms).

Read the full article at

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